About Us
Our Story
SINCE 2012, WE HAVE BEEN IMMERSED IN THE DESIGN AND FIT-OUT OF WORLD-CLASS STRENGTH AND CONDITIONING FACILITIES.
Our goal to find peak physical performance for elite-level field sports led us into an ever evolving industry of gym equipment supply.
EST. 2017
SPECIALISTS IN LARGE GROUP TRAINING FACILITIES
The founders of Swiss Barbell are two brothers who jointly started and previously owned Blk Box Fitness. They successfully exited Blk Box in 2017. With their experience gained in design and kit out of world-class facilities and in-depth knowledge of the equipment supply chains, Swiss Barbell was born. Our supply consists primarily of equipment suitable for large group training facilities such as team sports, CrossFit, hyrox and warehouse-style gyms. More recently hotel gym, PT studios, private gyms and home gyms have grown in popularity and we have pivoted to cater for this market.
OUR RANGE
NO-NONSENSE APPROACH TO SUPPLYING TOP QUALITY EQUIPMENT
We see the industry changing and new styles of training entering the space often. Gym goers are now much more knowledgeable in terms of strength and conditioning, demanding top-quality commercial equipment. Our no-nonsense approach has served us well in terms of our product range and equipment quality. If it doesn’t meet our standards we will not sell it.
OPERATING A STRICT TRADE-ONLY SUPPLY MODEL
We opted for a strict trade-only supply model, meaning if you are not a gym equipment retailer, we will not supply equipment to you. We work with reliable distributors who are leaders in their field and can stand over their work. Our retailers are experienced, and reliable and have all the necessary insurance required to sell and fit out gyms.
Now in our 12th year in the industry, strong and lasting relationships with suppliers across the globe have proved pivotal. We have an excellent range of reliable products suitable for any gym environment. We collaborate with the design and production of every product to ensure the end user is always satisfied.
From starting in our parent’s garage with a few dumbbells and bumpers, to our new purpose-built storage facility with showroom and office space. We are proud of where we started, the journey to get us where we are now and excited to keep pushing every day to be better tomorrow than we are today. If you rest, you rust.
